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08Service line

Startup enablement

For founders without an in-house product team yet — the whole function, borrowed.

At a glance
Disciplines
Design · Engineering · Quality · Growth
Stages
5 in sequence
Duration
Quoted after scoping
AFraming

Some clients need the product function itself, for a while.

Not a design project and not a build project: someone to run the cycle, hold the standard, and hand back something a first in-house hire can take over without a rewrite.

That is what this line is. It is the other seven, sequenced, with the coordination included rather than billed as a surprise.

BScope

What is in scope

End-to-end MVP launch support
Strategy through build through launch, under one plan.
Agile and iterative product development
Short cycles with a real demo at the end of each one.
Cross-functional collaboration
Design, engineering, QA and growth in the same cycle — the point of the arrangement.
Stakeholder alignment and strategic consultation
Including the board deck, the investor question, and the roadmap that has to survive both.
CSequence

The order the work runs in

Stages, not a schedule. We do not publish durations we have not agreed with you — the sequence is fixed, the length depends on what we find in scoping.

  1. 01

    Alignment

    Founders, and anyone else whose approval will matter later, in one room.

  2. 02

    Scope

    What gets built, and what explicitly does not.

  3. 03

    Cycles

    Design, build, QA and review, repeating, with a demo each time.

  4. 04

    Launch

    Store submission, campaign, monitoring.

  5. 05

    Handover

    Documentation and a transition plan for your first in-house hire.

DDeliverables

What you have at the end

  • A product plan you can put in front of an investor
  • The MVP, launched
  • Design system, codebase and test suite, all handed over
  • Analytics and reporting in place
  • A written transition plan for taking the function in-house
ESpecific to this line

What this looks like when it is working

You stop attending status meetings. There is a demo you can watch, a board you can read, and a person you can ask — and the answer to 'where is it' is on a screen rather than in an email.

The end state we are aiming at is our own redundancy: a codebase, a design system and a test suite that your first product hire can pick up without needing us on a call to explain it.

FNext

Where to go from here

Start a project briefHow we work

Next line — 01 Design & brand systems